The ability of websites to simultaneously reach a large potential clientele and draw in interest plays an important role for companies. Therefore, many companies have started shifting to the online realm, and with these new requirements for and sub-fields of web development and design have emerged.

As is the status quo, having a dominant online presence, via websites, has become essential for companies.

Make More User-friendly Websites

Websites play a humongous role in making a company known in the global market. However, the user-friendliness of a website comes from, choosing the right target audience and the correct representation of the service or product. On its most basic level, user-friendly websites increase the overall time spent and the quality-to-time ratio of a website.

The Quality-to-time ratio is how quickly and easily users can navigate your website. To ensure that these are working as efficiently as possible, for this to be ensured several factors need to be accounted for before the website goes public: Search Engine Optimization, Language options, fast response times, etc., all are encompassed by User Experience (UX), which is needed for a website to be successful.

A vast majority of websites have an underlying goal, i.e., to sell a product or service; for this to be accomplished an efficient UX process is required. The backbone of website design is User Experience (UX). Every facet of a website needs to be done in accordance with the customer’s needs and wants. Companies need to create Personas that are in line with their products and services.

To briefly explain Personas: It is the creation of different customer types and giving them traits to reflect on how the potential clientele would feel regarding their service or product. Companies need to be able to answer questions such as, who would need or be interested in our products and services.

The UX process encapsulates all these processes, which, in turn, higher the chance of the finished product, in this case, the website, to be successful.

To see how you can create more user-friendly websites, we have compiled several tips.

Clean, Readable, and Understandable Web Structure

In every personal and professional interaction, first impressions matter. This also includes digital processes. The first contact of Users with your website will likely be your homepage or landing page. Therefore, it is essential to structure these in a way that gives the User a sense of familiarity and ease.  This is why the homepage and landing page should always be simple and to the point. Designing all elements, such as Colour balance, contrast, fonts, boldness, etc., based on these principles will provide you with a good starting point.

The other side of the coin is the contents of the website. The moment User interacts with terminology or abbreviations that are alien to them, they will shy away from the website. As stated previously, here comes UX into play. By determining the target audience, you will be able to tailor the level of technical terminology or tone of address accordingly.

Another crucial point in creating a user-friendly website is implementing navigational cues. These cues being placed correctly and corresponding to the right content will increase the website’s immersion, subsequently pulling the reader in.

Responsive Design

In today’s day and age, we all use different types and sizes of devices. Having compatibility across different platforms or systems has become a must. To ensure that every User that enters your website has a quality experience, the website must be optimized for most widespread systems, IOS, Android, Windows, macOS or Phone screen, Computer screen, etc. You must provide a consistent experience throughout all these platforms to highlight the quality of your service or product.

Effective CTA Button use

In today’s day and age, we all use different types and sizes of devices. Having compatibility across different platforms or systems has become a must. To ensure that every User that enters your website has a quality experience, the website must be optimized for most widespread systems, IOS, Android, Windows, macOS or Phone screen, Computer screen, etc. You must provide a consistent experience throughout all these platforms to highlight the quality of your service or product.

Effective CTA Button use

Forms allow you to hook a User into what you are selling. These can be simple as subscriptions to a newsletter, creating an account, getting in contact, etc. So, the goal here is to, like the CTA button, have them fill out the given form. These forms allow you to build a network of potential customers. Making the forms user-friendly is one of the most important steps because if they shy away because the form is not alluring enough means losing a potential customer.There are several factors that go into creating forms. One is that it shouldn’t require the User to give too much information. This will make the User question the legitimacy or the purpose of the form. For example, asking a user their Social Security Number is unnecessary for a newsletter subscription and will make most User’s suspicious and shy away.The intended goal of forms can be summarized as, the most efficient and quickest way for the user to contact you.

Final Thoughts

The need for websites is growing day by day. Therefore, the need for an online presence in companies has become an essential need. Websites are an important tool in building an audience interested in your product or service, or in other words potential customers, and making your brand known to a larger network. However, this does not mean that every website will turn a profit.